Fox River Sports and Spas, Ltd

Kim and Michele Alexander
Established:  1994
Located at 143 E North Street

Fox River Sports and Spas opened for business in Waukesha on August 31, 1994.  Kim and Michele Alexander wanted to own a business where they could rent out fun, even for those on a tight budget.  When their daughter was born, she had a condition that caused a lot of hardship financially.  Yet, Alexander, Michele, and their young daughter were still able to find fun things to do.  As a result, Fox River Sports wants to serve their customers by giving them an affordable outlet during hardships they may be experiencing.   Fox River Sports carries a variety of affordable products for the young as well as the young at heart.  Products include hot tubs, acrylic spas, Kohler whirlpools, and bikes, with a selection of cross-country skis arriving in the near future.  Fox River Sports is also excited to announce that they have E-bikes available.

The spectrum of customers that they serve has shown them that it’s important to listen closely to the customer, stay informed in the industry, and be willing to change.  The main thing is to get the right thing for the right person.” Says Kim Alexander.  Fox River Sports also works with community groups such as ACAP, a nonprofit disability services organization serving people who have physical and developmental disabilities.

We are excited to feature Fox River Sports and Spas and wish them much success in the coming years.  For more information about Fox River Sports & Spas, visit their website at